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Maruti YRA to be displayed at Nexa showrooms this year

Maruti YRA launch date

Hyundai Elite i20 rival could be launched towards the end of this year.

Livemint reports that, according to its sources, Maruti is planning to expand its premium lineup at Nexa outlets to 3 towards the end of this year. Maruti S-Cross which is scheduled to be launched on August 5 and Ciaz are the first two models while the third one will be the premium hatchback codenamed YRA.

Maruti YRA launch date

Maruti YRA which was previewed by Suzuki IK-2 concept is reported to join Ciaz and S-Cross at Nexa outlets towards the end of this year.

Previewed as Suzuki IK-2 concept at Geneva Motor Show earlier this year, the upcoming hatchback will be positioned above Swift to take on the likes of Hyundai Elite i20, VW Polo, Honda Jazz and Fiat Punto. The car will offer good space and will be high on equipment.

YRA is expected to debut Suzuki’s new 1.0-litre BoosterJet three-cylinder turbo petrol motor. The familiar DDiS200 (1.3-litre Fiat Multijet) unit is likely to be the diesel engine of choice. Both manual and automatic (only in petrol variant) transmission would be on offer.

maruti nexa launch

Nexa premium outlets target tech savvy customers.

Maruti is planning to set up 100 Nexa premium outlets across the country in the next 6-8 months. It’s reported that the country’s largest automaker is hoping to derive 10% of its sales from these new outlets in the first two years. Nexa concept is a integral part of the brand’s strategy to achieve 2 million annual sales by 2020.

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Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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