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Maserati for India launch? Fiat says too early to comment

maserati plans for india

Sluggish growth and high import duties notwithstanding as far as super-expensive cars is concerned, Fiat India has already confirmed the launch of two new brands in the span of next 12 months – Abarth and Jeep. Now, a new report suggest that the Italian car maker is also planning to launch Maserati in India.

maserati plans for indiaAccording to this report, a team of Maserati executives paid a recent visit to India. It also added that the company will open exclusive Maserati stores in major cities across India to cater to sales and service of this exclusive sports car. They will probably start with three – Delhi, Mumbai and Bangalore.

If this indeed comes true, with this exclusive launch in India, Fiat will not only cater to an exclusive class of buyers, but will also consolidate its brand in the country. Commenting on the above report, Nagesh Basavanhalli, President and Managing Director, Fiat India said that it is too early to comment.

Maserati is a 100 year old brand and part of Fiat’s portfolio, into which the Ferrari and Alfa Romeo are also included. Fiat Group is eager to enhance its position in India and has brought in an array of products while also planning to expand its portfolio to include non-Fiat branded cars.

India already has expensive cars. Ferrari, Bugatti, Lamborghini, Bentley, Rolls Royce, and Porsche all are reporting growth in sales in India. Same is expected from Maserati if launched in India. Maserati currently offers Maserati Quattroporte and Ghibli sedans, GranTurismo coupe and the GranCabrio convertible. If launched in India, they will be offered in a price range of INR 1.5 to 3 crores.

via Economic Times


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Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

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  • Sandeep Singh

    wasn’t Maserati available officialy in India?? wonder what happened and that India wasn’t even on the global Maserati map anymore!! and with the 2 new models Ghibli & Quattroporte they already missed many sales here more than hundreds of sales missed here

    • sagar112

      They were sold by individual importers, not by the company directly.