Maserati is gearing up to add three new models to their portfolio in the coming years in a bid to increase sales to 50,000 units per annum by 2015. For starters, the company has introduced the new GranCabrio MC at the Paris Motor Show while the other will follow in quick succession.
Maserati Quattroporte, a sports luxury sedan is one of these new models which will be introduced. This vehicle in the E segment will be a four door sedan called Ghibli while a sports luxury SUV named Levante will be ready for markets by 2014. The Quattroporte will be on display at the 2013 Detroit Motor Show and will be larger than the current model.
It will also be sold with new powertrains and pricing for the entry level models should be around £80,000 to the top variant being above the £120,000 mark. Ghibli is based on a shorter version of the same platform and hence will be priced below the current lowest priced Maserati. The Maserati SUV is slated for sale only in 2015 and will be brought in as the company celebrates its centennial year.
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Auto News Release
Unveiled the new Maserati model names
“The international spotlight of the Paris Auto Show – where Maserati is introducing the new GranCabrio MC – is the perfect setting to announce the names of the three much awaited future Maserati products, the models that will give Maserati a completely new scope to 50,000 units per year by 2015.
The first of the announced new models is the all-new Maserati Quattroporte, the sports luxury sedan that will continue the 50-year success story begun in 1963, when Maserati created a new segment of the automobile market with the introduction of the first Quattroporte.
The new high-end E segment four-door sedan will be named Ghibli – a name that draws directly from Maserati’s rich and successful tradition.
Finally, the name of the sports luxury SUV that will spring from the Kubang concept is Levante – as in Via Emilia Levante in Bologna, where the Maserati brothers, almost a century ago, dreamt of the company that today still bears their name. Considering that Levante will be marketed in 2014, the year Maserati will celebrate its Centennial, it seems a proper name and, in many ways, a bridge to Maserati’s future.”