Following the launch of Mercedes AMG Performance Centre (APC) in Mumbai, Bangalore and Delhi last year, Mercedes Benz India have opened two new APC’s this year. The two new Indian cities to get APCs are Pune and Hyderabad. The new Mercedes AMG Performance Centre were opened in two consecutive days.
Today, Mercedes Benz India has a total of 5 APCs in the country. Each of these APCs are exlusive to include customized Mercedes AMG products and quality service to customers. The centres are designed with high quality interiors and pleasing colours to showcase the Mercedes AMG products. The APCs in India contribute to the total of 400 such select AMG dealers globally.
Having noted increased demand for high end performance cars in the country, Mercedes Benz has seen sales of AMG cars grow three fold during the past year. Expectations are rife to see growth by 50% over last year in the current year. These APCs will serve as the one stop place for performance car enthusiasts to get the feel of an AMG car. The centers will not only showcase their AMG cars but will also have concepts and accessories on display. With special focus on AMG performance brand, there will be options to create a bespoke and immersive brand experience catering to the demands of each individual customer.
Left to right – Mr. Yashwant Jhabakh, Group Chairman, Mahavir Motors, Mr. Guido Brormann, Market Management, Mercedes-AMG, Mr. Eberhard Kern, MD and CEO, Mercedes-Benz IndiaMercedes Benz AMG car range from the CLA/GLA 45 AMG priced from INT 70 lakhs to the G 63 AMG priced at INR 2 crores. This price goes up two fold when fitted with One-man, One-engine handcrafted in Affalterback, Stuttgard, Germany while ach engine bears the signature of its engineer. Deven Bhandari of B U Bhandari, Pune has invested over INR 1 crore in the setting up of this AMG center in the Pune dealership from where he has sold two SLS AMGs, the G55 AMG and E63 AMG.
