Mercedes AMG PETRONAS F1 Team ties up with IWC Schaffhausen: Official engineering partner

IWC Schaffhausen, the Swiss watch manufacturing company is set to be the new official engineering partner of Mercedes AMG PETRONAS from January 2013. This business alliance dates back to 2004 and the new relationship is expected to take the team forward in precision engineering.

IWC Schaffhausen have been in the business of producing luxury watches since 1868 and have been well known for bringing out perfect timepieces where perfection, engineering, innovation and design are concerned. It is these qualities that endear the company to Mercedes AMG PETRONAS which shares the same principles and both stand to gain through this new partnership deal.

George Kern, Chief Executive Officer of IWC Schaffhausen spoke about his company joining hands with Mercedes AMG PETRONAS and said that through the partnership with Mercedes AMG PETRONAS, the company will share a passion for high level of engineering while steering his own company towards perfection. Hence both parties will benefit from this alliance as both give importance to craftsmanship and innovation.

News Release: MERCEDES AMG PETRONAS teams up with IWC Schaffhausen

The MERCEDES AMG PETRONAS Formula One Team is pleased to announce a new partnership with IWC Schaffhausen, with the Swiss watch manufacturer becoming the Official Engineering Partner of the team from January 2013.

The link between IWC Schaffhausen and AMG, the performance brand of Mercedes-Benz, dates back to 2004, when they reached a partnership agreement. The new relationship with MERCEDES AMG PETRONAS continues this shared passion for pushing the boundaries of precision engineering.
IWC Schaffhausen have been producing luxury watches since 1868, and are renowned for their pursuit of perfection and technical innovation in the design and engineering of their timepieces, a perfect match for the principles of the team.

Ross Brawn, Team Principal of MERCEDES AMG PETRONAS said: “It is widely recognised that motorsport serves as a testing ground for technologies that ultimately benefit us all. As the pinnacle of global motorsport, Formula One is at the forefront of such development, and that leading role is set to continue in the years ahead. It is a privilege to find another company that espouses the same principles as our own, with the same insistence on absolute perfection. We firmly believe that the partnership with IWC Schaffhausen will be enormously beneficial to us both.”

Georges Kern, CEO of IWC Schaffhausen commented: “The partnership with MERCEDES AMG PETRONAS will enable us to share our passion for high-level engineering, our quest for ultimate perfection and our aim for top performance with a global audience through the medium of Formula One. This is a win-win situation for everyone involved. Both of our companies attach importance to craftsmanship and innovation, and are driven by a pioneering spirit that underpins all we do. We are looking forward to being part of the MERCEDES AMG PETRONAS team and the sport of Formula One.”