Mercedes-Benz AMG Vision Gran Turismo

Mercedes-Benz AMG Vision Gran Turismo

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Mercedes-Benz AMG Vision Gran TurismoPolyphony Digital Inc., creator of PlayStation®’s best-selling Gran Turismo® franchise, has announced a unique partnership with a number of leading automotive manufacturers, design houses and other leading global brands. Their designs will then be recreated as working cars for the new Gran Turismo®6 game due for release on 6th December, 2013. The initiative celebrates 15 years of the 70-million-selling franchise and is known as “Vision Gran Turismo”.

Vision Gran Turismo will include cars such as the BMW Vision Gran Turismo, an exclusive virtual concept derived from the BMW M genes. Volkswagen gave free rein to their designers to explore the future of the iconic Golf GTI with the Golf GTI Vision Gran Turismo. The Alfa Romeo 6C Biposto Vision Gran Turismo, created by the team responsible for the Alfa Romeo 4C, will celebrate an iconic model from the 1930’s. A bold glimpse into the future, the Mercedes-Benz AMG Vision Gran Turismo unites sensual purity with classic Mercedes-Benz design elements. Nike makes an intriguing foray into automotive design, following the company’s collaboration with Polyphony Digital Inc. on the design of the revolutionary concept vehicle, Nike ONE for Gran Turismo 4.

The team at Polyphony Digital has a long history of innovative partnerships with manufacturers that underlines the breadth and depth of “the real driving simulator”. Fascinating co-operations to date have included the Red Bull X2010 ultimate race car, GTbyCitroën concept, an innovative new GPS and data app developed for the Toyota GT86, and partnerships with Nissan that include Polyphony designing a display for the real Nissan GT-R and the highly-successful GT Academy virtual-to-reality racing driver development competition.

Lüder Fromm, Head of Global Marketing Communications, Mercedes-Benz Passenger Cars said, “Video games are perfectly suited to precisely addressing young, modern target groups on an emotional level. Gran Turismo 6, with its uncontested reputation as setting the benchmark in the racing-games genre, provides the perfect platform for creating an interactive experience with a new, visionary concept for a Mercedes-Benz’s super sports car. We are certain that the concept vehicle will inspire millions of gamers and Gran Turismo fans worldwide.”