Mercedes Benz, Audi and BMW increase activity in Indian luxury car market

The Audi Q5 2.0 TDI Quattro which will be available from October 2011 is all set to give the BMW X3 compact SUV a run for its money. Audi has announced the mid level SUV Q5 2.0 TDI Quattro for the Indian luxury car market for a price of Rs. 3,513,000 in Mumbai. The SUV will be assembled in India as completely knocked down (CKD) unit. Engine specs for the Audi Q5 point to a 2.0 TFSI q and a 3.0 TDI q diesel engine.

The fact that Mercedes Benz, Audi, and BMW are leaving no stone unturned in their quest to be recognised as a formidable luxury carmaker in India comes as no surprise. The Audi Q5 packs in power with a 1,968 cc, 4-cylinder, in line diesel engine with TDI injection to record max power at 170 PS and max torque of 350 Nm. The Audi Q5 2.0 TDI Quattro fuel efficiency is pegged at 12.80 kmpl.

The BMW X3 compact SUV comes for a price of Rs 41.2 lakhs for the X-Drive20d and Rs 47.9 lakhs for the X-Drive30d. The price difference does seem stark at the onset but how the market will react can’t be based on that considering that people are willing to pay a few extra lakhs for their luxury automobile. The prices listed are pan India ex showroom prices, and will come BMW’s xDrive and iDrive features. The 2 liter diesel BMW X3 fuel economy is listed at 16.09 kmpl.

While Audi and BMW are adding to their product portfolio in the Indian car market, Mercedes Benz sails forward in the achievement graph. This week Mercedes Benz India announced their status as the official automobile partners of Buddh International Circuit. Mercedes Benz is now committed to popularizing the Airtel Grand Prix of India debut through a range of events and activities. Though there’s no clarity, it can be ascertained that Mercedes Benz owners will find themselves in the spotlight in their involvement with F1 in India. In fact, you can even get your Airtel Grand Prix of India tickets at Mercedes Benz dealerships across the country.