At Auto Shanghai 2013, Mercedes Benz has unveiled three new models viz., E-Class, Concept GLA and A-Class. These three models will help the brand get a firm hold of the market in this region. The A-class will be launched into the Chinese markets after as successful stint in European markets. Sporty design and superior handling and performance will attract a number of buyers. The long wheelbase locally produced Mercedes Benz E-Class will be celebrating its world premiere at the Auto Shanghai. It will be available in two variants the Sport Sedan and E-Class Sedan.
The difference between the two is that the Sport Sedan variant will sport the Mercedes Benz badge on its grille whereas the traditional sedan variant will sport the same on its hood. Efficient engines and innovative technologies are other features of this vehicle. The A-class and E-class models are among 20 new and facelifted models that Mercedes Benz will be launching by the end of 2015. Infused with dynamic design and modern technology, the Concept GLA is powered by a 211 hp 2L turbocharged gasoline engine mated to a 7G DCT system with 4W drive capability. Seeing that it was exactly 10 years ago that the brand launched operations in China, it now looks to expand its footprint in the region by opening new dealerships and service stations to cater to needs of customers.
Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars said, “We unveiled the Concept A-Class here in 2011 and, with it, announced not only a great car, but also great plans.” “We promised that the new A-Class would represent ‘the pulse of a new generation’ – and this is what we delivered. The A-Class is a great success. In its native market buyers are an average of ten years younger, more than 40 percent of customers come from other brands and, after the first quarter, the A-Class is lying well ahead of its direct competitors.”
He added, “We began the A-Class success story here in Shanghai in 2011. Two years later, on exactly the same spot, we are presenting the Concept GLA, which provides a preview of the sportiest model in the compact premium SUV segment – an extremely interesting vehicle that brings additional momentum to our ongoing offensive in the compact premium class. Just like the A-class, the GLA offers an attractive overall package – also for customers who perhaps, until now, have not had our brand on their shopping list.”
In reference to China auto sales figures, Dr. Zetsche said, “A large part of this growth will be generated by our compact models, because they are the perfect proposition in a still growing market, where the demand for smaller premium vehicles continues to increase rapidly.”
Hubertus Troska, member of the Board of Management of Daimler AG responsible for China said, “The distinctly dynamic variant ‘Sport Sedan’ carries the star in its radiator grille and is aimed at customers with a sporty orientation. In parallel, we are also offering the classically elegant version ‘E-Class Sedan’ – for me the perfect business sedan – which has its star on the hood and thus stresses the traditional Mercedes brand values.” He added, “Like the new A-Class, the new E-Class has also enjoyed a highly successful start in Europe.” “Customers and press alike have given it an enthusiastic welcome and I am convinced that we will continue that success story here in China.”