Apart from the price hike, Mercedes Benz India has revealed their intention to cash in on increased demand where sports cars in the country are concerned. For this purpose, the German automakers are planning to open AMG outlets in India, following the increase in demand for powerful AMG cars in the country, reveals ET.
Indian customers are showing much interest where Mercedes Benz AMG models are concerned. The German automakers have introduced a series of three AMG models during the current year which include SLK 55 AMG priced at Rs 1.26 crore (ex-showroom Delhi) (India launch images of SLK55 AMG below). Earlier this year, the company had also launched E 63 AMG and G 63 AMG variants priced at Rs 1.29 and Rs 1.6 crore, respectively.
The company has sold over 200 AMGs in the country since it made its debut in 2010 and is actively striving to increase demand by bringing AMG sports car outlets closer to customers who demand a high degree of style and performance from their cars.
In India, the company is targeting a younger and more successful section of entrepreneurs who are showing greater affinity to high end sports cars. This target group is mainly seen in metros such as Mumbai and Delhi and followed by Bangalore and Hyderabad.
Speaking about the price hike, Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz stands out for its iconic luxury offerings and continues to be admired for its complete luxury product experience. A fantastic year of offensive focus has helped us achieve tremendous success in India despite challenging market conditions and we will continue to build on our success by further enhancing our after-sales programmes, dealer network and customer support. As market dynamics continue to evolve we are committed to offer the best luxury experience and delight our valued customers.”