Mercedes-Benz India runaway success with 11k units fiscal sales

Mercedes-Benz India ended 2014 with its highest ever sales reported here at 10,201 units (PY 9,003 units), equating to 13 pct sales growth. Question was, could the luxury auto manufacturer also cross the 10k unit barrier for FY2014-15. The star brand’s performance certainly points to it not being in competition for the number game, having made a mockery of the supposed 10k units target set.

Eberhard Kern Mercedes-Benz India
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India

Without a doubt, Mercedes-Benz India now holds the title of being one of only two luxury car manufacturers to cross the 11,000 units annual sales mark in a fiscal. Highest ever annual sales for Mercedes-Benz India stands at 11,213 units sold between April 2014 to March 2015 (PY 9548 units), equating to 17.5 pct sales growth.

Growth momentum in Q1 2015 strengthens Mercedes-Benz’ philosophy for the year here in India. ‘Live the Best’, an offshoot of brand philosophy ‘Best or Nothing’ has manifested itself in living life king size. With 15 launches scheduled for 2015, Mercedes-Benz India launched CLA Class at a price of Rs 31.50 lakhs (ex-showroom Delhi) in January.

In February, Mercedes-Benz India launched the C Class diesel CBU at a price of Rs 39.90 lakhs.At the end of March, India’s leading luxury auto manufacturer launched E-class Cabriolet (400) India at a price of Rs 78.50 lakhs and CLS 250 CDI at a price of Rs 76.50 lakhs. Earlier in March, B-Class facelift was launched at a price of Rs 27.95 lakhs alongside an updated A-Class with new diesel engine at a price of Rs 26.95 lakh onward, and A-Class petrol for Rs 25.95 lakhs onward (ex-showroom Mumbai).