Mercedes Benz India aims to regain No 1 spot by 2020 in the luxury car segment
German auto makers Mercedes Benz may not be in No.1 position where sales in India are concerned, the company is not worried about their future prospects and are sure that their sales in the coming years will drive them into their once held top spot once again.Ever since their entry into the Indian auto markets in 1995, Mercedes Benz have held their prime position till a few years ago when other top players entered the market causing stiff competition. The luxury auto markets are growing and sales are around 23000 units per annum.
Mercedes Benz too has been growing side by side to 30% in the past few years and sold about 7500 units in 2011. India is a country where the luxury market is still in its infancy. Though there are on an average about 193,000 millionaires in India as on last count there is a general reluctance to spend within the country when compared to other South East Asian countries. Mercedes Benz C Class AMG performance edition with added sports package was launched recently at a base price of Rs.35.90 lakhs, and the B Class Sports Tourer (hatchback) os awaited next.
The luxury car segment in India is noticing a gradual change in attitudes specially with the younger and more affluent generation. It is with this noveau riche that Mercedes Benz is banking on to ensure that the company reaches the No.1 position in the coming years. When it comes to luxury that’s befitting the star brand, Mercedes isn’t looking at introducing cars at feasible price brackets to boost sales. Instead. the company is intent on increasing their vehicle portfolio in India to ensure sales volumes. Starting this year and until 2013 end, Mercedes Benz will introduce new luxury vehicles that will help them enter new luxury segments in the Indian auto market.