Mercedes Benz with the aim of expanding its presence in India inaugurated a new dealership in Vadodara. Benchmark Cars has been the dealer for Mercedes vehicles since 2009 and has won a number of awards for quality of service and customer satisfaction skills showcased. Benchmark Cars has sold about 2000 Mercedes Benz across their dealerships at Ahmedabad, Surat, Indore and Kolkata.
This new dealership is located at Kalali Vadsar Road and is spread over 35,000 sq ft. an investment of INR 70 million has been poured into this facility which was constructed within a short period of 10 months. Benchmark Cars has been infused with state of the art machinery and well trained crews to take care of car- care services. A total of 10 bays have been provided within the workshop area so that crews can complete tasks like painting, servicing, general repairs and accident jobs with ease. The dealership also has an after sales support service that is available round the clock. A driver’s lounge has also been provided so that customers can relax and take in the Mercedes Benz lifestyle while they await news of their vehicles.
The inauguration of this dealership makes Mercedes Benz one of the luxury brands that have a wide dealership network of 59 outlets spread over 33 locations. The A45 AMG will be launched in India later this year and is a part and parcel of Mercedes Benz’s aggressive marketing and expansion strategy. Eberhard Kern, Managing Director and CEO of Mercedes-Benz India had this to say, “With presence across 33 cities through 59 outlets, Mercedes-Benz clearly demonstrates its commitment to the tier-II and III markets in India. Vadodara is an important business hub; and one of the high potential cities of India. It is therefore natural for us to set-up operations here. Benchmark Cars has an enviable record of delighting customers and they have the mandate to ensure the highest levels of sales as well as vehicle ownership experience for our patrons in the city.”
Sanjay Thakker, Chairman & Managing Director, Benchmark Cars said, “We have been involved with the automotive domain for over a decade and have been one of the high performing dealers of Mercedes-Benz India. We look forward to delight the customers of Vadodara. Our dealership in the city will display a range of fascinating Mercedes-Benz cars while our after-sales and service delivery is second to none. In addition, the new dealership will feature a plush Mercedes Café, an exclusive customer lounge, and other facilities ensuring highest possible satisfaction and delight for our customers from this region.”