It wasn’t too long ago that Mercedes-Benz India fell from grace, in business terms, lost their top position in the luxury car market. As the country’s smallish luxury market continues it’s fierce battle, Mercedes-Benz sales growth has catapulted to 32 percent owing to 13,502 cars sold in 2015.
The company’s best yearly performance to date. They now gear up to ‘Winning with Mercedes-Benz’ in 2016. Looking back, growth for the two years prior stand at 26 percent 2013-14; and 13 percent 2014-15. 2015 segment wise sales growth is listed as follows: SUV segment (GLA, GLE, GL-Class) 100 percent, AMG and Dream Car portfolio 54 percent, and sedans (CLA, C-Class, E-Class, S-Class) 42 percent.
C-Class has toppled E-Class as top seller with 90 percent growth. New Generation Cars (NGC) conquered newer pastures with double digit growth. 503 units were retailed through digital platforms.
Roland Folger, Managing Director and CEO, Mercedes-Benz India says 2015 has been the most successful year for the company here. Sales performance boosts confidence that 2016 will prove to be exciting in many ways. Mercedes-Benz India is confident sustainable growth momentum with support from stable policies and reforms.
Mercedes-Benz India recorded growth despite unfavourable market conditions, a slowing economy, and sales challenges in Chennai and Delhi markets. The Indian luxury market continues to be increasingly important. Among it’s 15 launches in 2015, Mercedes-Benz India introduced three new cars (GLA, CLA, and Mercedes-Maybach S 500) to its local production portfolio. With production doubled, the automaker is now the largest luxury car manufacturer here. Cumulative investment in its production facility is at INR 1000 crores.
Mercedes-Benz Certified grew 109 percent. Growth in trade-ins was higher at 122 percent last year, adding life to the pre-owned luxury car market here. Mercedes-Benz Financial Services India (MBFS) aided sale of every third Mercedes-Benz car through finance offers last year. Mercedes-Benz insurance was offered on half the cars sold. Mercedes-Benz Financial reports 65 percent growth in customer acquisitions.
This year’s ‘Winning with Mercedes-Benz’ philosophy draws inspiration from Mercedes-AMG Petronas F1 team’s success. Through 2016, 12 new cars will be launched, some being altogether new launches without a predecessor in India. GLE 450 AMG Coupe is the year’s first launch in Mumbai today, and will enthuse sports car and AMG aficionados while combining a coupe’s sportiness, dynamism and agility with a SUV’s road presence, robustness and versatility.
10 new outlets will be inaugurated across existing and new markets. Tier II and III markets will be tapped into appropriately to drive growth. In terms of local production, 2016 will augment ‘Make in India’ initiatives towards mid-year. CSR initiatives will be boosted.