Mercedes Benz India H1 2017 sales is highest ever

Mercedes Benz India H1 2017 sales is highest ever

What a difference 5 years can make. Back in 2012, Mercedes Benz India reported yearly sales of 7138 units. Today, they reported 7171 units sold in the first six months (H1) of 2017.

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Mercedes-Benz India reports 18% sales growth for the April- June 2017 (Q2) quarter with 3521 units sold. The company sold 2975 units through April-June 2016. Sales for January-March 2017 (Q1) quarter are reported at 3650 units. Together, (H1) volumes stand at 7171 units, up 8.7% over January-June 2016 when 6597 units were sold. For June 2017, sales growth is reported at 40% over June 2016.

Roland Folger, Managing Director & CEO, Mercedes-Benz India says the company is making good its leadership position in the Indian luxury car market. High sales momentum in Q1 is backed by double digit sales growth in Q2. While building on a customer centric strategy, the company is confident about sustaining growth in the remaining quarters.

The Long Wheelbase E-Class has boosted sales volumes. E-Class sedan continues as the highest single selling model for Mercedes Benz India through January-June 2017, followed by C-Class. Growth in the SUV segment is reported at 31% for January-June 2017. By order of sales volume, GLC remains on top, followed by GLE, GLA, and GLS. The new gen GLA launch this week looks to further bolster SUV sales.

With profitable business growth a key criteria, continued sales, product innovations, the biggest luxury car production facility, and an extensive network, all work in tandem. Impending product launches, and availability of long wheelbase E 220 d and new gen GLA, will help maintain momentum in the next two quarters this year.

BMW India reported 8% sales growth for the period between January – May 2017 with sales reported at 3,533 units. BMW India has lined up investments of Rs 125 crore in India to bolster expansion, and launched the all new 5 series late last month. Audi India has not revealed their sales figures.