Mercedes-Benz India Luxe Drive brings together luxury cars, gourmet and haute couture. Michelin Star Chef Vikas Khanna takes on the task of preparing meals for participants. The Collective offers exclusive fashion through varied brands, and is Mercedes-Benz’ luxury partner for the event. Visitors can check clothes and accessories at the LuxeDrive website and could choose to pre-order, and it will be delivered to them at the venue.Luxe Drive tours tier II and III cities so customers can test drive Mercedes-Benz cars, alongwith using the platform for vehicle evaluation, opportunity for trade-in, personalized finance offers and other attractions. Guests can opt for a free car evaluation from Mercedes-Benz Certified team. Mercedes-Benz India Luxe Drive 2015 began its journey in Chandigarh on 21-22 February at the Indradhanush Auditorium, Sector 5, Panchkula.
Mercedes-Benz India Luxe Drive participants can interact with Vikas Khanna. There’s a styling consultant at hand to enhance customers’ style quotient. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India says the brand pursues the ‘Live the Best’ philosophy to provide patrons with an unparalleled brand experience. ‘Luxe Drive’ reiterates the brand’s commitment to customer engagement for existing and potential customers, especially in emerging tier II and III markets, which are recognised as future growth drivers.
Mercedes-Benz Luxe Drive will showcase performance of its sedans and SUVs through self-driving exercises on a specially designed test track. An offroad parcour structure enhances SUV Demonstration and Self Drive experience for 40 degree slope, Hill Hold Assist, Downhill Speed Regulation demonstration, 4-MATIC and AIRMATIC Suspension demonstration. Nine cars are displayed for customers to experience the current Mercedes-Benz portfolio, including Dream Cars and New Generation cars.
Mercedes-Benz India Luxe Drive was held in Gurgaon on 28 February to 1 March at Leisure Valley, Sector 29, and then heading to Jaipur on 14–15 March at Omaxe City, Phase 3 Ajmer. The event will be hosted in Surat on 4-5 April.