Mercedes Benz India has posted their first ever sales decline in a decade. The company has posted a 6.69 percent drop in sales during the period April to November 2012 wherein the company sold 4,255 units. Mr Peter Honegg, Head, Mercedes Benz India handed over the reins to Mr Eberhard Kern, who will now be at the helm to steer Mercedes Benz into the much coveted leadership position by 2016.
To overturn this decline in sales and regain No 1 position in the Indian auto industry, Mercedes Benz is scheduled to bring in 3 new cars next year. During 2013, the company will be introducing the Mercedes Benz A Class in India which will be offered both with petrol and diesel engine options while the new E Class and GL Class will also make their appearance during the year.
Mercedes Benz will also bring 13 new cars by 2015-16, by which time they hope to regain their top spot position in India. Below are quotes from
Mr. Matthias Lührs, Chairman of the MB India Board and Vice-President for Global Sales: “Heartiest welcome to Eberhard Kern as the new Managing Director and CEO of Mercedes-Benz India. Kern is a veteran at Daimler, having spent three decades with the company. His assignments across Asia, other global markets as well as at Headquarters make him well-positioned for this exciting role. Mercedes-Benz India rests on strong foundations and Peter Honegg has reinforced the brand saliency in India; Eberhard Kern will now take the initiatives forward. We have high expectations from the Indian market and are bullish about our presence in this country.”
Mr. Eberhard Kern, CEO and MD, MB India: “I inherit a very strong organization in this market where Mercedes-Benz is held in highest esteem. Our production facility is one of the best in the Mercedes-Benz world; our product line-up is exciting and holds tremendous potential. The New Generation Cars from the Mercedes stable will, in my opinion, play a pivotal role and our wide network of dealers are poised to support the growth. In short, the fundamentals are strong and we look forward to sustained profitable growth in the next years. “
Mr. Peter Honegg: “I have had a short but memorable India experience. It is a colorful land with warm and friendly people- and of course extremely well informed and demanding customers. However I am happy that I am leaving the company in very able hands of a veteran – Mr. Eberhard Kern who has seen almost as much of Daimler, as I have at a far lesser age. We started quite a few initiatives that have given dividends and I am sure they will be further sharpened under leadership of Eberhard Kern.”