Sales during the last fiscal year was the worst in a decade due to weak economy that dampened consumer sentiments, while higher borrowing costs and escalating fuel prices made many buyers delay purchasing decisions.
However, with the new Government now firmly in place at the Center, automakers such as Mercedes Benz have immediately noted increased demand and enhanced footfalls into company showrooms. In view of this change of events, Mercedes Benz has plans to double capacities to 20,000 units per annum to meet this increased demand and renewed optimism in the market.
Mercedes Benz India has a host of new products lined up for launch in 2014 and is sure that India is likely to be in one of its top 10 markets. The new Mercedes Benz S350 CDI has just been launched at the company plant in Chakan near Pune. Priced at INR 1.07 crore (ex-showroom), the new car will be available at all its dealerships immediately. This successfully launch will be followed by more products that are in the offing which include the CLA 45 AMG and compact luxury SUV GLA.
As part of the Mercedes Benz expansion plans, 10 new dealerships are on the cards for 2014. As of now, their network is spread across 36 cities in India with 64 dealerships, which is the largest luxury car network in the country.