Mercedes-Benz India attributes excise duty cut on 31-December, 2014 for price hike of up to 4% wef 22nd January, 2015. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India says excise duty cut in 2015 provided relief to the automotive sector in general and luxury cars, in particular. With no concessions on offer, Mercedes has had to pass on the additional cost to customers. Mercedes Benz India banks on profitable and sustainable growth, and maintain its premium brand positioning in the market.
Smart solutions from Mercedes-Benz Financial Services, STAR Supersonic, STAR Agility, and STAR Lease are specially curated for customers. Mercedes-Benz will be offering an exclusive service package for New Generation Cars (NGC) wherein cost of ownership starts at Rs. 1.99/ kilometre. Interest rate for NGCs is curated at of 9.99%. Financial solutions on offer highlight value proposition. Service programmes like Star Care, Star Ease and On Road Assistance programmes enhance overall ownership experience.
Noting growing demand for its luxury cars and sport-utility vehicles in India, Mercedes Benz India is on an expansion spree. After clocking 10,201 unit sales in 2014, the company announces launch of 15 new models during 2015 while expansion of dealer networks are also on the cards. The German automaker has stated that 2015 will be ‘Live the Best’ year and will concentrate on new products and better services.
Expansion of Chakan plant near Pune allow capacities to double to 20,000 units per annum. Investments to the tune of Rs 150 crores for an assembly line taking total amount invested in the plant to Rs 1,000 crores. This new assembly line will be fully operational in the coming months as the company has already received necessary clearances and production is slated to begin mid 2015.
The company gears up for launch of the new CLA-Class compact sedan on January 22, 2015. As on date, Mercedes Benz assembles the C, E and S Class sedans in India while with this new assembly line being added, ML and GL along with the new generation of compact cars like CLA and GLA could add to the list of cars made in India. Expansion plans also include extension of dealer base.