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Mercedes-Benz India puts on game face and powers through Q1 2015

Mercedes-Benz India CLS 250 CDI
Photo caption: Eberhard Kern Mercedes-Benz India SEO at the CLS 250 CDI launch

Mercedes-Benz India sales end across a subtle message. Catch me if you can?

In Q1 2014, Mercedes-Benz India began the year on a positive note with 27 pct growth to set pace for the remainder 9 months. Despite a great start, it lost the end year sales hustle. This year, the drive for Excellence has moved on to being a quest for best, and Mercedes-Benz India begins the year on an even stronger note.

Mercedes-Benz India CLS 250 CDI

Photo caption: Eberhard Kern Mercedes-Benz India SEO at the CLS 250 CDI launch

Q1 2015 sales is undoubtedly the brand’s best ever performance in India. 3566 units were sold in January-March 2015 (PY 2554 units), equating to 40 pct YoY growth. The country’s fastest growing luxury car brand’s performance is nothing shy of stellar in reporting its best-ever quarter
sales here. Drawing heavily from its Live the Best philosophy, sales growth has worked in tandem with improving customer sentiment through a diligent customer focused approach. Q1 2015 sales success for Mercedes-Benz India comes through despite challenging market conditions and no major incentives for the auto industry in the Union Budget.

Eberhard Kern, Managing Director and CEO, Mercedes-Benz India says robust 40 pct growth for Q1 alongside simultaneous sales records for the period indicates the brand’s commitment to customer focus. If you read further in, it’s an undisputed fact that luxury car buyers across markets today increasingly prefer a Mercedes-Benz.

With Live the Best philosophy yielding rich dividends, Mercedes-Benz India is stealthily moving towards its objective of achieving double digit growth by moving in the right direction. The brand’s product offerings across segments, value added services, finance programmes, and customer engagement initiatives are well appreciated. For an all round endeavor, Mercedes-Benz India has a lot to show for it. Q4 FY2014-15 best quarter sales has strongly contributed to its best ever financial year. Not to forget, March 2015 marks best ever monthly sales for Mercedes-Benz India. Inclusive growth for the brand in India validates growth projection for the market. In all Q1 success is stellar, and Mercedes-Benz India is inspired to keep keep the momentum high for remaining quarters. Certainly a well thought of approach having lost out in 2014 on the back of slow growth in Q3.

About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

Email - nabanita@rushlane.com

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