Mercedes-Benz India reports 9,915 units sold through Jan- Sep 2019. Not surprisingly, sales contracted from 11,789 units sold in the same 9 months last year, down 15.89 percent. For the most recent quarter, Q3 2019, sales are reported at 3,354 units, down from 3,808 units units sold in Q3 2018, down 11.9 percent.
The brand sold 3,885 units in Q1 2019. Q2 2019 sales are reported at 2,676 units. And Q3 sales at 3,354 units. This is a marked improvement on Q2 sales. At the end of last quarter, H1 (Q1 + Q2) 2019, the luxury automaker had sold 6,561 units.
Dream Cars (Mercedes calls their select cars as Dream Cars) reported 160 percent growth in Jan-Sep 2019. Long Wheelbase E-Class remains the brand’s highest selling model for the reported 9 months. C-Class sedan and GLC SUV have contributed to sales volume, and GLS SUV demand was strong.
Mercedes-Benz will embark on an intense product offensive over the last 3 months of the year, i.e., Q4 2019, going into 2020. The first week of October, has been an active one, and with it the company has reached the 10k sales unit mark for 2019.
Mercedes-Benz terms its ongoing 2019 sales performance as satisfactory boosted by September numbers under continuing strong macro- economic challenges, from earlier quarters. The brand is confident of maintaining its luxury auto segment lead. In the festive period of Navratri and Durga Puja, Mercedes Benz India registered sales over 200 cars across India.
Martin Schwenk, Managing Director and CEO, Mercedes-Benz India said, “We are glad to maintain our market leadership in the luxury car market despite facing strong macro-economic headwinds from the earlier quarters, and also having a higher base in the segment. We are equally excited to witness great consumer feedback on our products in September.
On the back of a strong September performance, we have already crossed the 10,000 units mark in the first week of October, and are confident of maintaining this growth momentum by leveraging the upbeat customer sentiment. Of particular satisfaction has been the 160% growth in the Dream Cars segment, which once again underlines the luxury customers’ strong faith in the three-pointed star. We are hopeful and expect sales to rise slightly in the full year.”