German car manufacturer, Mercedes Benz India has stated that they have sold 3798 units in India during the Jan – June 2011 period. Compared to their sales figures from Jan – June 2010, Mercedes Benz have increased their sales by 58% as they sold only 2,402 units in the same period last year.
In the period of January to June 2011, continuing its popularity run, the company’s flagship sedan and the segment best seller C-Class registered a sale of 1746 units growing by a mammoth 88% (Jan-June 2010: 928 units); while the E-Class grew by 25% clocking 1328 units (Jan-Jun 2010: 1059). The sales of the popular SUV of the company the ML-Class, continued to enjoy a strong traction, as it sold 327 units in the first half of 2011, growing by over 250%. The GL-Class also grew strongly by 102% by selling 97 units (Jan-June 2010: 48 units).
The month of June 2011 registered a strong growth in the sales of the company’s flagship E-Class which grew by 47% at 231 units (June 2010: 157) and the C-Class which grew by 14% at 196 units (June 2010: 172 units). The SUV portfolio comprising the best selling ML-Class and GL-Class continued its impressive performance by clocking a combined 80 units in June 2011 (June 2010: 21 units).
Mercedes-Benz’s strategy for the Indian market continued to focus on offering a wide array of products, delivering the best value to the customer while simultaneously ensuring sustained world class sales, after sales and vehicle ownership experience. These initiatives coupled with aggressive product launches and network enhancement to smaller towns and cities have reinforced the strong traction with Indian market in 2011, which we believe will continue till the end of the year.
Mr. Debashis Mitra, Director- Marketing & Sales, Mercedes-Benz India commented, “With a robust growth of 58% achieved in the first six months of 2011, we are well on track and are confident of ending the year on a significant high. The next six months will be even more exciting for the company as we have a mix of product launches planned for the Indian customers. We are also excited about Formula 1 India debut in October 2011. Mercedes-Benz over the years has established a strong connect with the younger audience across the world and the wide acceptance of our products, be it the flagship sedans, the brand shapers or the SUVs, reiterates our strong market traction and brand value among our customers”.