Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said “The S-Class has always set newer standards that have retained its accolade as “the best automobile in the world” with each generation. It truly embodies our DNA and aspiration of ‘the best or nothing’ in every aspect. No other car stands for Mercedes-Benz brand promise more than the S-Class and we are delighted to manufacture the new S-Class at our state-of-the art production facility in Chakan, Pune. Quality has all along been the strength of Mercedes-Benz India, and the new S 500 production in India is set to take this success story even further. This also reiterates our commitment to bring world class manufacturing facilities in India to support our growth in the luxury automotive business”
“It is also our constant endeavor to incorporate our brand promise and drive excellence in every aspect of our business and customer engagement. The unique multilingual chauffeur training program is one such initiative specially designed for our discerning S-Class customers in India, which will enable our customers to truly enjoy the epitome of luxury on wheels” Mr. Kern further added.
Mercedes Benz had announced S-Clss local production here soon at the beginning of 2014 itself. With local assembly for more cars, Mercedes-Benz India made investments at their Pune plant to enable the company to augment production substantially. Annual production capacity is being increased to 20,000 units for 2014. The recently launched S Class has saw all 125 units allotted to India already sold at the time of launch.
German premium automakers launched the new-gen S-Class luxury sedan in India at a retail price of Rs 1.57 crores (ex sh Delhi) in January as via the Completely Built Up Unit route. S 500 is now available at a price of Rs 1.36 Crore ex-showroom Mumbai.