Mercedes Benz India has a lot on its plate this year, actually the most in its history for one year.Adding entry-level & compact cars to the lineup is the key to clocking higher sales in India, in which segment both companies are increasingly attentive since last year.
Mercedes Benz India’s plan for 2015 includes 15 new launches in India, of which third was checked yesterday, at the launch of 2015 B-Class facelift. The company is also working on opening 15 new dealerships covering TIER II and III cities.
Year 2014 was closed with Audi India recording best ever sales in their history and emerging as leader in luxury car market in the country, by selling 10,851 units. Even Mercedes Benz registered highest ever sales, by crossing 10,000 sales milestone, selling 10,201 cars.
With increasing focus shifting to lower end of luxury car ladder, the share of these new compact cars is expected to grow to 50 percent by 2022 in the overall luxury car market.
Compact cars constituted of around 20 percent of last year’s sales by Mercedes. The automaker is working on improving the sales of entry level models by 50 percent this year, which could be the best way to registering phenomenal growth this calendar.
For 2015, Mercedes Benz India already have registered 25% growth for the first two months. Thought they did not reveal exact numbers, we expect it to be in the range of 2,000 units as for Q1 last year, the company reported sales of 2,554 units. This sales growth has been made possible due to the launch of new cars in recent months like the GLA Class, CLA Class, and C Class. Apart from this, the E Class continues to perform well, and is the best selling Mercedes car in India.
Now, with the new B Class and A Class launched, with more powerful diesel engines, Mercedes Benz India sales are expected to grow even further. But will they manage to come out on top of Audi India by the end of this year? Only time will tell.
Via – Reuters