Two days after BMW India revealed their sales figures, Mercedes Benz India too have revealed theirs. As per the sales report, Mercedes Benz India sales have declined by a margin of 19%. This is one of the biggest sales decline reported by the company in recent years.
For the June to July 2018 quarter, Mercedes Benz India posted sales of 3,808 units. This when compared to sales posted in June to July 2017 quarter, is a decline by 890 units or about 19%.
YTD sales too have declined. For Jan to Sep 2018 period, Mercedes Benz India posted sales of 11,789 units. The company posted sales of 11,869 units in the Jan to Sep 2017 period.
Mercedes Benz India states that their sales in the first 9 months this year are higher than that of the entire year of 2014. Mercedes says in their release – “Mercedes-Benz sold more cars in the first three quarters of 2018, than it did in the entire 2014 (Jan-Dec 2014: 10,201 units).”
The company adds – “The sales momentum in the first three quarters of 2018 were driven by mainstay products in the portfolio comprising the Long Wheelbase E-Class, the C-Class sedan, compact cars and SUVs.”
Michael Jopp, Vice President, Sales and Marketing, Mercedes-Benz India commented, “We continue our sales momentum and leadership in the Indian luxury car market as our customer centric initiatives have been bearing fruits.
We are satisfied with our sales performance despite experiencing the prevailing micro-economic headwinds and also a high base of 2017, which was a result of the strong built up to the GST roll- out and also the onset of an earlier festive season, posing stiff sales challenges. We are however, satisfied with the sales performance of our mainstay sedans and SUVs which remains our key volume drivers despite many comparable products in the market.”