Cars in varied segments have contributed to growth including S-Class sedan, ML-Class SUV, and NGC portfolio small cars, A-Class and B-Class. C-Class and E-Class luxury sedans continue as preferred vehicles of choice, and AMGs offer growth in the performance segment Mercedes-Benz India has created. CLA 45 AMG is expected to draw attention from a new group of young Indians to expand AMG’s customer base here.
Mercedes-Benz remained the fastest growing luxury brand here through FY 2013 – 14 with 47% YOY growth. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India reiterates that 2014 is the company’s ‘Year of Excellence’ as it strives to create a new benchmark in modern luxury. Growth strategy is coming to fruition as the company focuses on growth and sustainability here despite challenging market conditions. Sales growth through H1 2014 reaffirms Mercedes-Benz India’s strong brand premium and competitive edge through vehicle launches.
(All figures of Mercedes-Benz India are that of retail sales.)