Mercedes Benz India sales for the period between January – June 2015 stands at 6,659 cars. This is a 41% year on year growth posted by the brand with three pointed star. In the same period last year, MB India had sold 4,717 cars.Mr Eberhard Kern, MD and CEO, Mercedes India with the new CLA Class at the Chakan plant near Pune.
For Q2 2015, the company sold 3,093 cars, growing 43% as compared to sales registered in the same period last year. This is also their best Q2 sales performance in history. Apart from this, highlighting their record growth rate, Mercedes Benz India says that their sales for H1 2015 are almost equal to their annual sales of 2012, when the company sold 7,138 cars.
Pushing the growth factor is the aggressive strategy which revolves around their tagline – Best or Nothing. The company has launched more new cars than anyone else in the segment. The major sales have come from their new generation compact cars which include the likes of A Class, B Class, CLA Class, and the GLA compact SUV.
Apart from these, their new C Class, E Class and the S Class have been performing exceptionally well. Their SUVs, GLA, ML and GL together have reported a 100% increase in sales for H1 2015 as compared to H1 2014. Last but not the least, their AMG portfolio (CLA 45 AMG, GLA 45 AMG, E 63 AMG, SLK 55 AMG, ML 63 AMG, GL 63 AMG, G 63 AMG) and the two high profile M Guard and S Guard variants have helped them raise the bar of their brand name even higher.
The company also revealed that the remaining of the year will see many new models getting launched, including their flagship sports car, AMG GT.The new Mercedes A Class facelift which debuted last month.
May 2015 saw Mercedes Benz India add a new production line at their plant in Chakan. This takes the total investment of Mercedes Benz in India to 1,000 crores and increases their annual production capacity to 20,000 units – highest for any luxury car brand in the country.
Q1 2015 saw Mercedes Benz India sell 3,566 cars and become the No 1 luxury car maker in India. In doing so, they surpassed Audi India, who sold 3,181 units in the same period. But, this was over-shadowed when Audi India came out on top once again when the fiscal 2014/15 period sales were revealed.
Considering the growth rate at which Mercedes Benz India has been growing, a change in pecking order is around the corner.