Mercedes Benz India car sales during the period from January to December 2012 have been as per targets set at the commencement of the year. Total car sales for the 2012 calendar year stood at 7,138 units. Also during the year, Mercedes Benz introduced its new M Class SUV which was an immediate success. Launched in May 2012, booking are already received till May 2013 which shows the overwhelming response that this vehicle has received from its Indian audience.
Much on the same lines the Mercedes Benz B Class has also been booked till February 2013 while the S Class continues to be a leader in its segment. Mercedes Benz is strongly represented in 31 cities of India with 72 touchpoints making them the leaders in network sales and services as compared to other luxury automakers in the country. The company now looks ahead at 2013 being equally noteworthy offering customers an exciting product lineup and services. For 2013, the new A Class is expected to be launched in India.
Mercedes Benz ended 2011 as the second largest car manufacturer in India, but for 2012, Audi has overtaken. Mercedes Benz India is now the third largest luxury car maker in the country after BMW and AUDI. Audi and BMW are fighting for the top spot in the luxury car segment in India. Both of them, are yet to reveal their yearly sales figure for 2012. For Jan to Oct 2012 period, BMW India sold 7,389 cars while Audi India is sold 7,267 units, behind by just 122 units.