Automobile majors Mercedes Benz have come up with an innovative way to attract tech savvy customers by launching a new iSales application. Mercedes Benz will be ensuring that all their sales consultants are given Apple iPads containing all relevant details with regards to sales. This will be an added advantage both for sales personnel and customers. While sales personnel will have all the necessary information at the touch of a button, customers will be benefitted due to the fact that they will be able to get information on all aspects with regards to purchase of their new vehicle and where they can be customized before booking.
iSales application will provide a 360 degree view of all Mercedes Benz cars with customization of colors, accessories, equipment and interiors all at the touch of a button. iSales also has a finance option where sales consultants can book an order within seconds of customer confirmation. The app is fitted with Daimler Financial Services options and lease returns without any lengthy paper work.
The basic objective of this application was to connect with the younger and more technically progressed customers in this new day and age. iSales not only gives access to the world of Mercedes Benz but also gives customers a virtual experience with regards to range, sales, prices, features and all other necessary information before booking of the vehicle.
India auto news release: Mercedes-Benz India sets newer benchmark in customer interactivity, introduces iSales for sales force
Sales Personnel to be equipped with iPads to stay connected with growing customer base
iPads to be equipped with the new iSales application
The application enables customers to virtually experience the cars and define features of choice
Faster consumer reach through the unique initiative in line with ‘Go to Customer’ strategy
Reiterating its commitment towards the brand philosophy ‘Best or Nothing’, Mercedes-Benz India has introduced a technological innovation by launching the new i Sales application for the new age tech savvy customers. Mercedes-Benz India will be equipping all its sales consultants with Apple iPads containing the revolutionary iSales application. The application will give a virtual access to Mercedes-Benz cars to the customers where they can engage and customize them before booking the car. The objective to launch the application is to connect with the evolved young customers of Mercedes-Benz.
Mr. Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India, commented:
“In this age of glocalisation our customers always want to be in touch with the world on the go, and our iSales platform will not only give them an access to the world of Mercedes-Benz but also they can virtually experience the fascinating range of Mercedes-Benz cars and customize accordingly their choices be-fore booking the car. Mercedes-Benz cars are equipped with numerous sophisticated features which will be explained in details by the iSales giving our customers no reason to compromise while buying the car.”
He further added “The iSales also enables our discerning customers to view Daimler Financial Services options and also lease returns without any hassles of paper work. We are sure that our sales personnel will be more connected now with the customers and prospects by the help of this amazing application. iSales initiative is an integral part of Mercedes-Benz India’s strategy to reach to our customers faster and fascinate them with novel initiatives. This interactive medium will truly be a world in itself and our customers will be able to explore the soon to be launched B-Class for the specifications and also explore its features.”
Mercedes-Benz cars come with numerous path breaking innovations in the technological space. iSales will enable customers to get proper knowledge about the products and equipment fitted in the cars before making their decisions. This initiative from Mercedes-Benz India yet again is another first amongst any automaker in India. The iSales application will provide a 360 degree view of the cars along with features like customization of colours, accessories, equipment and interiors. The customers can customize the car using the tools and thereby creating their dream car by a simple touch. The iSales also has a finance option where the sales consultants can book an order from a customer within minutes of the confirmation. The iSales application is designed to give the customers a real time experience with its superior graphics and smooth detailing. Mercedes-Benz currently has dealership network spread across 31cities and 72 touch points and plans to increase by 15 touch points yearly. The tier II and tier III cities will be very beneficial as they can be in touch with the sales and service personnel anytime, anywhere.