Mercedes Benz plan for Buddh International Circuit Indian Grand Prix debut race
Mercedes Benz is ready to embark upon a nationwide promotional campaign that popularizes Motorsport in India and gives enthusiasts the perfect pedestal to experience the Buddh International Circuit Indian Grand Prix debut. Planned activity will include ‘Pit Stops’ at all Mercedes Benz dealerships that sell Indian Grand Prix tickets.
Mercedes Benz dealerships will also store merchandise. The Mercedes Benz Speed Date will be an October event in Mumbai and sees participation of over 100 Mercedes Benz, and AMG cars. MTV Date with Speed is a college activation program that engages the youth and highlights the Motorsports theme. Then there’ll be the Mercedes Benz lifestyle parties across the country apart from promo campaigns that can get the youth excited about the debut Indian Grand Prix.
Mercedes Benz partners with the Buddh International Circuit as their official automobile partner and will provide fast intervention vehicles, official safety car, and race control cars in Motorsport event in the country. Mercedes Benz and JPSI will work towards the Performance Driving Academy which will be an ideal pedestal for enthusiasts to experience Motorsports. The platform guarantees trainees, cars, and driving programs. It’ll be the place to groom new talent.
Mercedes Benz has had a committed allegiance to Motorsports spans 117 years with them being there since 1894. The journey from Silver Arrow to today’s MercedesGP team is incomparable. The company is responsible for six of the participating race cars in the 2011 Grand Prix season. The tri star journey takes us back to the Silver Arrows journey that started on 3rd June 1934 when Manfred von Brauchitsch behind a Mercedes W25 took the Eifelrennen at the Nürburgring. Twenty years later on 4th July 1954, Juan Manuel Fangio at the wheels of the W196 streamliner was victorious at the French Grand Prix at Reims, and registered the 1st Formula One race win for Mercedes Benz.