Mercedes Benz Research and Development India (MBRDI) inaugurated a new R&D facility at Whitefield in Bangalore and is touted as the largest research and development facility of Daimler outside Germany. It is spread over 20,000 square meters and has capacity to employ 1,800 individuals. MBRDI is a name to be reckoned with in the automotive industry as during 2012 it had filed for almost 50 patents.
Currently it is working on Human body modeling system which will help Daimler to realize its dream of accident free driving. This new facility has been designed with an aim to continue development procedures in an environment that is stocked with necessary infrastructure and technology. Teams at MBRDI work on following aspects to make driving safer and comfortable for individuals. Research subjects include Chassis, BIW, Powertrain, Suspension, CIW, prototyping, interior and external components, sheet metal forming, fluid dynamics, NVH, Embedded software design, SW architecture and ECU simulation.
The facility also worked tirelessly to design seats for the newly launched A-Class and CLA. The centre also has a vast IT portfolio which includes topics like SAP, demand management, IT infrastructure and operation services. Prof.Dr. Thomas Weber, member of the Board of Management, Daimler AG and Head of Group Research, Mercedes-Benz Cars Development said, “MBRDI is one of our most important hubs within the global research and development organization and the new facility will be a cornerstone for leveraging the Indian talent pool for Daimler. As a global development center the contribution of MBRDI can be envisaged from the fact that in 2012 alone, the organization filed over 50 patents for innovations in automotive development- a powerful testimony to MBRDI’s success”. He also stated that “India is a high potential market for Mercedes-Benz and MBRDI will continue to ensure that development initiatives are in cognizance with the needs of upcoming markets.”
He added, “Our new centre of competence in Bangalore gives us direct access to a highly qualified workforce and excellent networking with the locally based international and national supply industry.” “With enormous growth potential, India is one of the core markets within our global strategy Mercedes-Benz 2020. With our new research site MBRDI we are further expanding our presence on the market, in order to be closer to the customer also in terms of research and development.” “Our international research and development sites are the perfect complement to the R&D activities in Germany, helping to ensure the long-term success and the competitiveness of our traditional research and development sites.”
Wilfried Porth, Management BoardMember for Human Resources, Labor Relations Director and responsible for IT at Daimler AG says,“The close cooperation between our global R&D sites is of major strategic importance. It is only possible with a strong and integrated IT structure. Bangalore is a crucial part of our global IT landscape, both in engineering and non-engineering. We will use this IT know-how of the Indian “Silicon Valley” for the whole Daimler Group in order to support our profitability and growth.”
Dr. Jens Cattarius, Managing Director and CEO of MBRDI had this to say, “Indian talent needs no introduction- and the success story of MBRDI proves this point. As a global organization it is essential to harness local capabilities; it is from this perspective that MBRDI and its long association with India plays a pivotal role. We started in 1996 with only 10 employees; we have grown with a CAGR of 34% and today have a 1200 strong employee base. We are looking forward to a period of robust growth in India and as such, Indian talent pool will continue to play an even more dominant role in the months and years ahead. The new facility offers best in class infrastructure and houses all our scientists and researchers in a centralized location, essential ingredients to further catalyze cross functional collaborations and shorten development cycles. We are excited about the prospects ahead and look forward to a period of even steeper growth ahead of us”.