Mercedes Benz sales growth in Indian car market at 31% for January-November 2011
With slow sales growth being witnessed by the auto industry, the month of November has proved to be promising for a few. A number of top auto companies have recorded sharp rise in sales. Having increased profits during the month, things are looking optimistic, and though sales targets are likely to be missed, growth isn’t altogether a thing of the past. Mercedes Benz has recorded 31% yearly growth sales thanks to a number of new launches by the company.
In a YOY comparison, i.e., January – November 2011, Mercedes Benz sold 6698 units in the Indian auto market. The previous year saw the tri-star’s sales figures pegged at 5110 units for the Jan-Nov period.
Increase in their Tier II networks by expanding operations in Raipur and Nashik as also see dealerships in cities like Chennai, Ludhiana, Mumbai and Ahmedabad has helped. This has increased the Mercedes Benz network to 61 through 29 cities in India.
The recent C-Class launch certainly has helped boost numbers, and has held on as leader of the segment. ‘Star Lease’ has been introduced for the Indian car market in October 2011 for personalized lease options. The pre-owned car program helps more people own a Mercedes Benz luxury car.
Managing Director and CEO, Mercedes-Benz India, Peter T Honegg had this to say. “Mercedes-Benz has always been committed to offering the latest and best to its valued consumers across its products and services. This is seen through our consistent launches and product offerings, which have helped continue our growth momentum. While we are encouraged by the positive traction, we are keeping a close eye on market situation and will continue to focus upon long term, sustained and profitable growth.”