The 2013 Mercedes-Benz StarDrive Experience in association with Daimler Financial Services and Mobil 1 has reached Ahmedabad allowing participants to test MB vehicle capability based on simulations under the guidance of trained experts who have 12-15 years experience. The multi-city StarDrive Experience is part of the larger Mercedes-Benz Performance Drive.
Participants get to experience driving change over a range of vehicles including the ML-Class, GL-Class, C-Class and E-Class. Safety, agility, and performance in off-road and on-road situations are part of the drive that let’s one understand vehicle features. Mercedes-Benz Financial’s association is aimed at finding specific finance solutions via leasing, financing and insurance to improve Mercedes-Benz car sales. This year, Mercedes-Benz StarDrive Experience kicked off at Nashik.
Boris Fitz, Director, Sales and Network Development, Mercedes-Benz India said, “The StarDrive Experience which is in its fourth year is Mercedes-Benz India’s one of most successful and avant-garde marketing engagement. The overwhelming popularity of StarDrive Experience over the years is a testimony to the fact that Mercedes-Benz customers are fascinated by the brand experience of the Three Pointed Star. 2013 is the year of offensive by Mercedes-Benz India and fascinating brand experience to customers is a key element. We ended the first quarter of the year on a positive note and through our various benchmarking engagements like Mercedes-Benz Performance Drive, of which StarDrive Experience is a pillar; we expect to keep the strong momentum going throughout the year.”
He added “Mercedes-Benz India’s aim is to enable its customers to personally experience the unmatched safety and technology aspects of our cars besides additionally offering them an opportunity to further hone their driving skills. Combining the vital fundamentals of driving experience with simulation of critical road situations, the StarDrive Experience embodies Mercedes-Benz’s spirit of innovation with an element of fun, reiterating the Mercedes-Benz philosophy of “Best or Nothing.”
Raymond Wong, CEO – ExxonMobil Lubricants Private Limited, India, the sponsor partner for this event, said, “We have always felt privileged for holding on to a strong association with Mercedes-Benz. Through Mercedes-Benz StarDrive Experience, we are aiming to deliver the participants a unique driving experience through various tough simulations to showcase the power, agility, unparalleled safety features and engineering technology of these cars. ExxonMobil provides Mercedes-Benz with Mobil 1 lubricant technology, expertise and support to develop next-generation lubricants for car engines and gearboxes. The world’s leading synthetic motor oil brand, Mobil 1, features anti-wear technology that provides performance beyond conventional motor oils and exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.”
Sidhartha Nair, Managing Director, Daimler Financial Services India, said, “Mercedes-Benz StarDrive Experience is a memorable customer experience which showcases the technological prowess of Mercedes-Benz cars & proves its leadership in high-end automotive technologies. StarDrive provides the opportunity for customers to experience the DNA of Mercedes-Benz cars – sporty, safety, innovative technology, comfort and performance. Mercedes-Benz Financial is pleased to be associated with this initiative.”
Last weekend, the Audi sportscar experience (ASE) came to Mumbai, at Juhu Aerodrome. The experience was even held at Buddh International Circuit, Greater Noida and MMRT race track, Chennai. Participants can get behind the wheel of high performance sportscars Audi R8, Audi RS5, Audi S4 and Audi TT to understand, drive and experience these cars.