In India, donkeys are still used as a form of animal labor. They are used for many kinds of labor, carrying items like sand & bricks, threshing, ploughing land, raising water, and much more. So when one sees donkeys on road pulling or carrying items, its business as usual. But, when the city of Vadodara, Gujarat, saw six donkeys pulling a Mercedes Benz E Class, everybody took notice.
Frustrated with poor after sales, Kumud Patel decided to take matter in his own hands when his year and a half old Mercedes Benz E350 worth Rs 60 lakhs, was not fixed by authorized dealer over repeated attempts. Mr Patel made 6 donkeys drag his E Class around the city, in an attempt to vent his frustration.
Kumud, a local businessman, bought the E350 back in July 2011 along with Mercedes Benz Road Side Assistance Program. According to Kumud, problems with his new E Class started in Sep 2011. Ever since he has been trying to fix his car, but every time he gets his car fixed, a new fault appears. his car is still not fixed and has problems in two of the wheels. Tired of calling and visiting local Mercedes Benz showroom many times, Mukud decided to take his car out for a drive, with the help of six donkeys.
A similar strategy was implemented by an angry Chinese owner of Range Rover in the US last year, to get attention from the car manufacturer. In another instance, a Chinese millionaire, paid workers to hammer down his brand new Lamborghini Gallardo in the middle of a city. In all such cases, customers were angry because they were not provided with an appropriate after sales servicing. With luxury car sales increasing, we wonder if donkeys will have more cars to pull.
We are still not sure why Kumud has scripted ‘Just Think’ over his Mercedes Benz E350, if you have an answer, please leave your answers below.
After contacting Mercedes Benz India on the issue here, the first thing they said is that the name of the owner is not Kumud Patel, but Rakesh Patel. Below is a reply from their spokesperson.
“Mr. Rakesh Patel from Baroda is owner of a Mercedes-Benz E-Class 350 CDI and purchased the vehicle on 30-July, 2012 from Benchmark Cars, Ahmedabad.”
“Two tyres of his car has undergone damage due to external impact . Damages to the tyres due to external impact are not covered under the tyre manufacturer’s obligation as well as Car manufacturer’s warranty terms and conditions. ”
“Inspite of these, when Benchmark Cars learnt of the tyres issue, they offered to replace all the four tyres as a good will gesture to a valued customer.”
“Mr. Rakesh Patel has however, refused the offer and insists on replacement of the entire car. The act by Mr. Patel to try and grab attention is being reviewed from this perspective.”