Apart from this update with Superscreen, we don’t expect any other changes with the newly launched 6th Gen Mercedes-Benz E-Class LWB
The best-selling luxury car in India is surprisingly not an SUV. It is the Mercedes-Benz E-Class LWB, which has been holding its top position for a very long time. Recently, the company launched the 6th Gen E-Class LWB in India at a starting price of Rs 78.5 lakh (Ex-sh).
But there seems to be new developments at Merc’s camp and a recent report suggests that E-Class LWB might start from Rs 73.25 lakh (Ex-sh) soon. The company is reportedly achieving this by ditching the Superscreen setup offered with this vehicle, and replacing it with a more conventional setup. Let’s take a look.
Mercedes-Benz E Class LWB
With the launch of 6th Gen E-Class in India, Mercedes-Benz redefined its executive sedan offering. This new vehicle incorporated multiple refinements on the inside and outside, outdoing its predecessor in space, comfort and luxury.
Catering to discerning chauffeur-driven buyers, E-Class is a stellar example in vehicular luxury and interior space. However, the 6th Gen E-Class also came equipped with a Superscreen setup at the front, offering three displays on the dashboard. One for infotainment, one for driver’s instrumentation and a third passenger display.
Though the design appears futuristic, it adds little functionality beyond what a dual-screen setup could offer. Some buyers likely shared valuable feedback with Mercedes-Benz about the Superscreen setup. As a result, Mercedes-Benz is now offering a simpler infotainment system at a more affordable price point.
As per a recent report, Mercedes-Benz is offering E200 and E220d variants without the Superscreen setup. With this move, E200 has seen a price drop of Rs 5.25 lakh (Ex-sh) and Rs 5.4 lakh (Ex-sh) with E220d variant. Going by this, E200 is priced at Rs 73.25 lakh (Ex-sh).
Considering that E-Class LWB is primarily aimed to cater to chauffeur-driven buyers, the front passenger screen was not of much use for some owners, anyway. With the new pricing, base E-Class LWB E200 variant will fall very closely to BMW 5 Series LWB priced at Rs 72.90 lakh (Ex-sh).
Update – Mercedes Benz India Statement
“We recently have noticed few online articles with images showing the Mercedes-Benz LWB E-Class without a hyper-screen, stating, the E200 and E220d (w/o the MBUX Superscreen) will be launched at a lower price, compared to the specifications having the MBUX Superscreen. We want to clarify, Mercedes-Benz during the initial production, manufactured a limited 72 units of the LWB E-Class without the Superscreen, some of which were also used for the certification purpose, owing to an initial shortage of Superscreen. These limited units are since sold by our Franchise Partners. Mercedes-Benz however, will continue retailing the LWB E-Class in the current E 200, E 220d variants and the upcoming E 450 variant, with the MBUX Superscreen as a standard configuration. The MBUX Superscreen is a key digital innovation and a highlight of the interior design of the New E-Class, offering intuitive and personalised tech offerings, making the LWB E-Class highly personalised with the aid of AI. Customers have been highly appreciating the MBUX Superscreen featuring the latest generation AI enabled MBUX, creating a new benchmark in the luxury segment.”
