Live The Best philosophy for Mercedes-Benz India in 2015
After seeing a successful 2014, which was the Year of Excellence, Mercedes Benz India is now ready for yet another year. 2015 will be the year to Live the Best.
Mercedes-Benz looks to increase investment in its Roof Top Solar Plant, and help protect and preserve resources. Added investments will increase solar plant capacity to 10 times of current capacity by 2016.
Mercedes-Benz will strengthen its Advanced Mechatronics course in northern India based on the Public-Private Partnership model in expanding its current associations with Government Polytechnic, Pune and Government Polytechnic, Aurangabad aimed towards modernisation, practical relevance and flexibility of vocational education and training in India.
Mercedes-Benz will use its ‘LuxeDrive’ platform take luxury to different cities in 2015, so aspirational and potential consumers get an opportunity to experience the brand at a luxury venue. LuxeDrive travels through 15 cities, and participants get the opportunity to drive Mercedes-Benz cars at specially designed courses. Michelin Star Chef Vikas Khanna will create an exotic menu for events in each city and interact with customers. Luxury retail therapy with luxury apparel partners is on the cards.
Continuing its momentum into 2015, Mercedes-Benz India’s strategy for 2015 is based on the ‘Best or Nothing’ philosophy in providing the best to customers through products, operations, touch points, customer experiences and corporate citizenship. ‘Live The BEST’ philosophy drives Mercedes-Benz India in 2015 to achieve profitable and sustainable business here.