German luxury automakers Mercedes Benz have an optimistic view on sales of their new generation cars which include the A Class and B Class hatchbacks, the CLA sedan and GLA SUV. Targeting growth of over 50 percent in this segment, the company is keen to attract the younger and more adventurous segment of society.
In 2014, Mercedes Benz India sold a total of 10,201 units, about 650 units behind leader Audi, the No 1 car maker in the country. Though it is not clear that out of their total sales, how many have been via their new generation cars, but Economic Times suggests the number to be at 20%. This means, this year the German company plans to sell over 3,000 units of A Class, B Class, CLA Class, and GLA Class this year in India.
Expansion of networks is also planned for 2015. As on date, Mercedes Benz has 69 outlets in 38 cities and has the densest network as compared to any other luxury car maker in the country. For 2015, special attention will be paid to eastern India as well as emerging Tier II and III cities. 15 new outlets are to be inaugurated during the year with the first one just opened in Jharkhand earlier this week. Tristar Motors Jamshedpur dealership is built at an investment of INR 10 crores and is spread over an area of 40,000 sq ft. It has 9 cars on display and also boasts of a service facility with 12 service bays.
In view of the increased demand for luxury vehicles in the country, Mercedes Benz also introduced a new diesel version of the new C Class earlier this week, along with the start of local assembly of new C Class petrol. The company has invested INR 1,000 crores in India till date. Recently, the company set up a new assembly line at their plant at Chakan, near Pune. This will take production capacity up from 10,000 units to 20,000 units per annum.