Delhi diesel ban limits Mercedes India’s sales growth in H1 2016

Mercedes-Benz India registered a flat year-on-year growth in the first half of the 2016 calendar year. The Delhi diesel ban turned out to be a spanner in the works for the German automaker whose entire diesel portfolio is off the shelf in NCR.

The premium car maker sold 6,597 units in the first six months of this year as against 6,659 units sold during the same period last year.

2015 Mercedes GLE India Launch
The GLE is the best selling Merc SUV in India.

The company says that the sentiment was strong across the country but the momentum was offset by the challenging conditions in the NCR. Mercedes dealers in the capital region are being impacted negatively due to the continuing diesel ban which restricts registration of vehicles with diesel engines larger than 2.0-litre.

The Mercedes E-Class mid-size luxury sedan continues to be the best-selling three-pointed star in India. Among SUVs, the GLE (formerly know as the ML class) emerges as the best seller. Premium offerings like the S-Class, S-Class Maybach, GLS and GLE continue to have waiting lists.

Mercedes-Benz S 400 India Launch
High-end models like the S-Class and GLS continue to have waiting lists.

Also read – Mercedes GLC launched in India

Speaking about Mercedes-Benz India’s sales performance for the first half of the year, the company’s CEO and MD, Roland Folger, stated that the momentum is satisfactory considering the challenges faced due to diesel bans in Delhi NCR and, more recently, in Kerela. He also confirmed that the planned activities for the second half of 2016 will continue unaffected.

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