For the year Mercedes-Benz India reported 25% growth in H1 2014, and 47% growth in FY2013-14. In line with its ‘Year of Excellence’ strategy, 8 new cars have been launched. 5 new outlets have been inaugurated in Bhubaneshwar, Raipur, Bhopal, Mohali and Kochi, with nine more planned to support improving customer sentiment over the past few months. This takes MB’s total to 65 outlets across 36 Indian cities.
Mercedes-Benz India has held its own despite tough market conditions, and warranted price adjustments. Non- availability of its high volume car, the new gen C-Class has not spoilt the party for MB. As current gen C-Class is phased out, and remains unavailable, E-Class has contributed in a big way to sales volume.
This apart, M-Class and GL-Class SUV sales grew significantly through 2014. Mercedes-Benz India’s SUV portfolio is on the highest growth path having reported growth rate upward of 100%. Popularity of its compact cars, A-Class and B-Class has been growing. CLA 45 AMG has helped invite new customers to Mercedes-Benz’ brand fold, while emphasising AMG as a leading name in luxury performance. GLA-Class is now available for sale starting October (Q4 2014).
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India says Q1 + Q2 + Q3 2014 results are satisfying for the brand in the backdrop of tough market conditions the Indian auto industry faced. MB’s carefully crafted ‘Year of Excellence’ business strategy has been hugely successful. Customer acceptance is evident with more cars than ever before sold, newer market expansion, newer customer base, and improving customer outreach through brand connect programmes. Mercedes-Benz looks forward to end 2014 on profitable and sustained double digit growth.