In Jan 2020, MG Motor India had revealed that their sales would be affected in Feb 2020
In Feb 2020, sales of MG Hector SUV has declined to its lowest ever since launch. Sales in Feb 2020 stood at just 1,218 units. Since launch in June 2019, sales have averaged at over 2,700 units a month, peaking at over 3,500 units in Oct 2019. But in Feb 2020, sales have declined massively.
The reason behind decline is not low demand. In fact MG India is sitting on an order book of over 30,000 units, which are yet to be delivered to the customers. Last month, MG India revealed that their Hector bookings have crossed 50k units, of which they have delivered about 20k units. Below is a month-wise sales report of Hector since it was launched.
|Month||MG Hector Sales|
The reason behind decline is sales is the disruption in supply chain. Though made in India, Hector has many parts which are supplied from China and Europe. Due to the Corona virus threat, these parts are not able to reach the MG India plant, and thus the car production has been impacted.
Sales of newly launched ZS EV for Feb 2020 stood at 158 units. Order books for the ZS electric car have crossed the 3,000 mark. Rakesh Sidana, Director – Sales, MG Motor India, said, “The MG ZS EV has received a stupendous response in its debut month, with over 150 units delivered to our customers already. Our customers are delighted with our holistic EV approach, which includes the installation of a home or office charger even before they receive their vehicle. We will continue to focus on furthering the cause of EVs month-on-month and delivering superlative customer delight to our customers.” he added.
“Meanwhile, the unforeseen coronavirus outbreak has severely affected our European and Chinese supply chains, disrupting our production and impacting our sales in February and will continue through March. We are working towards stabilising the situation and are hopeful that reasonable normalcy will be restored by the end of March,” he added.