Sales of Tata Harrier, Jeep Compass and Mahindra XUV500 have dipped significantly in Q3 19 following launch of the MG Hector. Morris Garages India has noted outstanding success where its MG Hector is concerned.
Launched in India in June 2019, sales in the first three months of launch stood at 6,134 units taking on the likes of Tata Harrier, Mahindra XUV500 and Jeep Compass. Not only has the MG Hector sales surpassed those of its three competitors in the Q3 period but also on a month on month basis.
Tata Harrier which closed Q1 and Q2 with 4,363 units and 5,070 units respectively closed the Q3 period down to 2,316 units with total sales of 11,749 units. Jeep Compass sales in the Q1 and Q2 periods were at 4,012 units and 2,972 units respectively, while in Q3 19, sales dipped to 1,717 units. A similar scenario was noted in terms of sales of the Mahindra XUV500. Sales in the Q1 and Q2 periods which stood at 6,381 units and 3,832 units respectively while sales in Q3 19 dipped to 3,204 units.
As can be seen from the accompanying table, sales of the Tata Harrier, Jeep Compass and Mahindra XUV500 have been steadily falling. Total sales during the January to September 2019 period has stood at 11,749 units of the Tata Harrier, 8,701 units of the Jeep Compass and 13,147 units of the XUV500.
Since launch, the MG Hector has taken over the segment with sales in July at 1,508 units as compared to 740 units of the Harrier, 509 units of the Compass and 1,116 units of the XUV500 sold during the same month. In August 2019, sales of the Hector went up to 2,018 units while sales of the Tata Harrier, Jeep Compass and Mahindra XUV500 stood at 635 units, 605 units and 968 units respectively.
It was also in September 2019 that sales of the Hector far out passed that of its three competitors wherein sales of the Tata Harrier, Jeep Compass and Mahindra XUV500 had stood at 941 units, 603 units and 1,120 units respectively. This took total sales of the MG Hector to 6,134 units in the July to September 2019 quarter as against a total of 2,316 units of the Harrier, 1,717 units of the Compass and 3,204 units of the XUV500 sold.
MG Hector sales are expected to grow even further in the coming months, as the company has now increased production to 3,000 units. With order books of over 40,000, MG Hector sales will continue to remain higher than rivals for coming months.