MG Motor India has now gotten its multi-city vehicle showcase underway. Being a new brand, this is an opportunity to visit various cities and increase brand awareness as the company prepares to launch its first cars in India in 2019.
The three-month long product showcase tour will traverse 10 major cities and use the roaming showcase as a platform to facilitate prospective customer outreach.
MG Motor India will launch its first vehicle (a C segment SUV) here in Q2 2019. The SUV will be larger in size than the Honda CRV, and will be offered in petrol as well as diesel engine options. Already spied on test in India, this new SUV looks like a rival to the upcoming Tata Harrier.
MG Motor India will manufacture cars at its Halol manufacturing facility with work at full swing now in order to be ready for Q2. The auto manufacturer is at present working with 45 dealer partners and will operate around 100 sales and service touchpoints across India.
Rajeev Chaba, President and Managing Director, MG Motor India said, “The multi-city product showcase tour reinforces our commitment to the Indian consumers ahead of the launch of our first vehicle in Q2 next year. We aim to educate visitors about our future offerings by demonstrating the fundamental product and technological strengths offered by the MG brand globally.”
This weekend’s (14 to 16 December) showcase is being hosted at Ambience Mall, Gurgaon. The next showcase is at Cyber Hub, Gurgaon from 21 to 25 December 2018. Mall of India, Noida will play host from 4 to 6 January 2019, and Chandigarh’s Elante Mall from 11 to 13 January.
The Mumbai showcase will be held at Infinity Mall from 25 to 27 January and at and High Street Phoenix Mall from 2 to 3 February. Amanora Mall, Pune plays host from 8 to 10 February. Phoenix Market City, Bangalore will be busy from 15 to 17 February. Forum Vijaya Mall in Chennai plays host from 22 to 24 February, and Hyderabad’s Inorbit Mall from 1 to 3 March. South City Mall, Calcutta will hold charge from 8 to 10 March before the tour finally returns to Delhi’s Pacific Mall from 15 to 17 March 2019.