MINI and PUMA sign world licensing agreement: MINI by PUMA coming to a store near you

A world renowned sports car brand and a sports lifestyle brand have come together in a partnership of sorts targeting the young and the restless on the lookout for quality sports inspired products by renowned brands. MINI and PUMA, the sports lifestyle brands have signed long term agreement. Post September 2012 the agreement comes into effect and Puma stores will offer a new selection under the label MINI by PUMA.

Besides this, certain MINI dealer showrooms will also be stocking PUMA range of items. This is a long term agreement which was signed between the auto majors and the sports brand, both of whom share the same passion for sports and lifestyle. Both these brands appeal to the younger generation and that will be their main target group through their high quality and fashionable products.

The collection is inspired by the British Union Jack and bulldogs and these icons will be seen in all PUMA products. For starters this MINI by PUMA products will be launched in September 2012. The products are all sporty, stylish and unisex and include bags, wallets, weekend bags, sneakers, and clothing accessories and T Shirts. Straps and bag handles are inspired by MINI seatbelts while the interiors of all baggage are spacious and cleverly designed like the MINI interiors.

For more information, read the press release below.

Auto News Release

MINI and PUMA seal a multi-year licence partnership. Joint collection to feature clothing, shoes and accessories for the sporty, urban lifestyle.

Munich / Herzogenaurach. Automotive manufacturer MINI and sports lifestyle brand PUMA have signed a worldwide license agreement sealing their partnership over a period of several years. The collaboration brings together two innovative and iconic brands with a long-standing passion for functionality, performance and design, and centres on a joint collection of clothing, shoes and accessories. The lifestyle product lines will be available from September 2012 under the label MINI by PUMA. Selected MINI dealerships will be selling a range of items, while PUMA stores and PUMA retail partners will carry the entire collection.

MINI by PUMA – Driving style meets sporting fashion.

The collection unites MINI’s “creative use of space” principle and PUMA’s strengths in designing clothing, shoes and accessories. Inspired by the UK, the home of the automotive brand, the collection features British icons like the Union Jack and bulldogs as design elements to add an extra fashionable edge. High-quality materials, clean lines and contrasting linings combine to create a sleek, stylish look.

“In PUMA we have found an ideal partner that shares our enthusiasm for a sporty, urban look and lifestyle, has a worldwide presence and, like MINI, appeals to young, open-minded target groups”, says Dr Thomas Goerdt, Director Lifestyle Collections at the BMW Group.

The first MINI by PUMA collection, which will be launched in September, features sporty yet stylish unisex bags and accessories, including larger weekend bags, compact handbags and wallets. The cleverly designed interior compartments and zips make for practical bags with ample storage. The strap and handle designs are inspired by MINI seatbelts. The various models come in black with neon yellow luggage tags. The bags will be complemented by a range of sneakers, which will include different models of low-cut sneakers and chukka sneakers for both men and women. The sporty, lightweight shoes have a narrow last and feature “cool Britannia” design details. The collection’s colour palette focuses on black, white and green. The MINI by PUMA collection will also feature a variety of fashionable clothing ranging from T-shirts to parkas.

MINI brand partnerships.

MINI has a long history of licence partnerships. For example, the automotive brand collaborated with Japanese shoe brand Onitsuka Tiger on a shoe collection and also teamed up with sonoro audio, a German manufacturer of design audio products, to produce a special MINI multifunctional internet radio receiver. This latest collaboration with PUMA is the most comprehensive license agreement MINI has signed for its Lifestyle Collection to date.