During 2012 BMW Group unveiled its MINI brand of cars to India at the 2012 New Delhi Auto Show. MINI cars boast of iconic simple straight lines and interesting features like LED waterfall lighting, dual tone leather upholstery as also cruise control systems and superior audio system. The MINI Cooper was also on display at the 2012 Sunburn event held in Goa.
Since its launch in April 2012, MINI cars have been appreciated by many individuals in India. Youthful design and cutting edge technology have allowed the brand to exceed expectations in Indian car markets. 2012 was a fruitful year for this brand as it sold 302 cars which included 143 MINI Coopers, 97 MINI Convertible variants and 62 MINI Countryman models.
Superior styling and quality coupled with driving fun makes these models compatible for all age groups. Such a profile from MINI has brought out a change in minds of buyers who often opt for quality rather than those inclusive of a fun factor. Efficient petrol engines and superior designed six speed automatic transmission systems are provided within these MINI models. Sales of MINI have been enhanced with opening of four outlets in the country of which two are situated in New Delhi while one is in Mumbai and Hyderabad respectively.