The three millionth model to roll off production lines at MINI Plant Oxford was a Mini Cooper S five door model which was painted in a special Union Jack colour combination to celebrate its heritage and British roots. The two millionth export was a standard Mini hatchback in Volcanic Orange that also left the factory on its way to a buyer in Japan.
Relaunched in 2001 under BMW Group, MINI brand has seen enormous success in the global auto sector. The British brand is now exported to a total over 110 markets across every continent with USA being its biggest market followed by UK, Germany, China and France. The brand has grown from 1 to 7 models catering to every requirement of its buyers.
To celebrate this historic moment, MINI published a time lapse film showcasing how the car is built from scratch. The three UK plants have had a part to play in the production of MINI with Plant Hams Hall making engines, Plant Swindon producing body pressing and sub assemblies for the MINI while it is all put together at Plant Oxford along with body shell production, paint and total assembly.
The first classic Mini was produced in Oxford on May 8, 1959. The Oxford Plant now offers employment to 4,000 persons which also includes 92 apprentices and while capacities have been around 170,000 units a year mark, capacity will be enhanced by 2016.
MINI celebrates production milestone double
Three million ‘New’ MINIs produced since 2001; over two million MINI vehicles exported from MINI Plant Oxford:
Three millionth MINI produced is a MINI 5-door hatch
British brand now exports to over 110 markets on every continent
USA is biggest MINI market, followed by UK, Germany, China and France
Combined value of exports from UK approaching £30 billion
Plant Oxford, Plant Swindon and Plant Hams Hall form MINI’s UK production network – recent recipient of £750 million investment
MINI Plant Oxford – The continuing success story of the MINI brand was further underlined today as the British manufacturer announced the production of its three millionth car since 2001, and its two millionth international export.
Relaunched in 2001 under the stewardship of the BMW Group, the MINI brand has become one of the most popular in the automotive world. It is a true British export success story with drivers in more than 110 markets falling in love with the famous marque from USA to Uruguay and Turkey to Taiwan. In the intervening 13 years, the MINI range has grown from one to seven models meaning that the brand can now offer a car to cater for all tastes and requirements.
The three millionth MINI to be produced is a 5-door Hatch Cooper S and has a special exterior design to celebrate its heritage and its British roots.
Transport Minister Baroness Kramer said: “I congratulate the workers at MINI Plant Oxford on reaching this remarkable milestone. The MINI is a British icon and is a major part of a thriving automotive industry spearheading the growing British economy. This government is working to create the right environment for car manufacturers like BMW to continue innovating and developing British-made cars with worldwide appeal.”
Investment in MINI UK Production Network
A £750 million investment is underway across three of BMW Group’s UK manufacturing facilities. Highlights include a new 1,000-robot bodyshop at Plant Oxford and the installation of new body manufacturing technologies including laser welding at Plant Swindon. The Hams Hall engine plant is also being freshly equipped for a new generation of modular power units that will be manufactured at the company’s three global engine plants, with the Hams Hall plant supplying crankshafts to all these factories. These new engines, the new body and chassis structure and a completely refreshed design are combined in the all-new MINI.
“The MINI brand has had strong ties to the UK for decades. Our MINI production in Oxford represents a commitment to the brand’s identity, firmly in line with our successful strategy of “production follows the market”. Oxford is the centre of our British MINI production network, with the Swindon pressings plant and the Hams Hall engine plant near Birmingham,” stated Board of Management member for Production Harald Krüger at the event celebrating the production milestone. The UK is the second largest market for MINI in the world.
The two millionth export MINI to leave Plant Oxford is a Volcanic Orange MINI Hatch which is currently making its way across the ocean to its new customer in Japan. “Today, we mark two important milestones for MINI. Three million MINIs produced, and two million MINIs exported from Oxford to customers worldwide. These are impressive figures and definitely a reason to celebrate. In markets big and small, MINI has always appealed to customers on an emotional level,” said Board of Management member Peter Schwarzenbauer.
Frank Bachmann, managing director of MINI Plants Oxford and Swindon, said: “Everyone here is proud to be celebrating these two great milestones. The complexity of producing MINIs for individual customers in more than 110 markets around the globe is a real testimony to the expertise of our workforce.”
Young owner explains how it is to live with the original Mini Cooper