As Mitsubishi forays into the green revolution with more focus on green vehicles, their new Mirage hatchback will take centre stage at the 2012 Paris Motor Show. Released specifically for European markets, the Mitsubishi Mirage will be an A Segment hatch which was also seen at the 2011 Tokyo Motor Show. Now set to hit markets of Europe and Australia while other markets can expect the same by February 2013.
Mirage will be powered by a 1.0 liter 3 cylinder petrol engine with MIVEC variable distribution. Fitted with Start/Stop function, the vehicle will be highly fuel efficient and low on auto emissions which will stand at just 92 g/km.
Mirage is scheduled to go on sale early next year. Mitsubishi compact car, Mirage will measure 3710 mm in length, 1665 mm in width and will stand 1490 mm tall. It will be a five door hatchback with additional cabin space and enhanced performance which will make it quite a crowd puller once it is seen in company showrooms shortly.
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Auto News Release
Mitsubishi Motors presents For your world, For our earth: Bringing more driving pleasure to more people at the2011 Tokyo Motor Show.
Mitsubishi Motors has already brought to market one mass-produced electric vehicle (EV)—the i-MiEV in 2009—and has launched the second—the MINICAB-MiEV in November 2011. With their zero on-road CO2 emissions*1these EVs will help contribute to the fight against global warming. Mitsubishi Motors has also developed a new gasoline-engine compact car which delivers outstanding environmental performance and is sure to earn the satisfaction of customers around the world. Mitsubishi Motors is also developing a first-of-its-kind eco-friendly SUV which will play a meaningful role as a the owner’s partner in enjoying a fun-filled lifestyle—same time meeting global environmental standards.
These automobiles, built with passion and world-class technology, reflect Mitsubishi Motors’ intent to bring smiles to the faces of its customers around the world. This approach is reflected in the Mitsubishi Motors “Drive@earth” corporate tagline which gives expression to a renewed focus on the connection between driving and environmental issues and is a reference to the unique variety of landscapes our planet Earth offers us to go out and explore.
Striving to make the automobile a way of connecting all of us —individuals, societies, countries—with Earth,Mitsubishi Motors aims to deliver real driving pleasure to as many people as possible; continuing to push forward in its mission: Toward a sustainable future for everyone.
*1: Well-to-wheel CO2 emissions are not included.
The Two Pillars of Mitsubishi Motors Product Strategy: A Global Strategic Model Focused on Emerging Markets & An Eco-car Lineup Built Around Electric Vehicles
Mitsubishi Motors has long sought to deliver to its customers around the world cars which are eco-friendly and that deliver real “driving pleasure.” The Jump 2013 mid-term three-year business plan introduced at the start of fiscal 2011 which aims for “Growth and a Leap Forward,” lays out a two-pronged product strategy which concentrates its resources on 1: Global strategic models focused on emerging markets, and 2: Eco-friendly models that maximize Mitsubishi Motors’ EV technologies.
Mitsubishi Motors has and will continue to work to meet the extensive and ever-changing needs and wishes of its customers around the world—both in advanced markets and in emerging markets—as it pushes the envelope in its commitment to deliver the driving pleasure that constitutes one of the major joys of owning an automobile. At the 2011 Tokyo Motor Show the Mirage compact car will make its world debut as Mitsubishi Motors’ new global strategic model that meets the needs of our era. With compactness, affordability, and high fuel efficiency in mind, the Mirage was developed to satisfy both the strong demand among middle classes in emerging markets for an entry-level model and requirements in advanced markets for fuel economy and low-CO2 emissions.
Mitsubishi Motors’ approach to the environment brought the first mass-produced electric vehicle to market when it started sales of the i-MiEV next-generation EV in 2009. Mitsubishi Motors has launched its second mass-produced EV—the MINICAB-MiEV minicar-class light commercial electric van—on the Japanese market in November 2011. To date Mitsubishi Motors has focused its efforts on the development and production of minicar-class EVs which are often used for short distance transportation purposes. In other words, city commuters. In the near future, however, Mitsubishi Motors also intends to bring to market electric vehicles designed to meet the longer trip distance requirements of mid-size and larger categories. While based on the pure or all-electric EV, these models will use the Mitsubishi Plug-in Hybrid EV System which will give longer trip capabilities by using a gasoline engine as a generator or to supply extra torque when required. The Mitsubishi Concept PX-MiEV II on display at the
Tokyo Motor Show is a concept model for such models.
In recent years, Mitsubishi Motors has been studying ways how EVs could be used beyond their original purpose of transportation, since they are in a sense “mobile batteries.” In addition, Mitsubishi Motors has been working with partners outside of the automobile industry such as electric companies, renewable energy technology companies, housing companies, etc., to study how EVs can work with other technologies to indeed provide “a sustainable future for everyone.” The importance of this thinking was reinforced by the Great East Japan Earthquake which struck Japan on March 11, 2011. It prompted a re-examination of energy policies by nations the world over. Since then, renewable energy sources such as solar and wind energy, which produce no CO2 in the generation of electricity, are attracting great attention. However, the usage of these renewable energy sources are prone to output fluctuations; thus the possibility of utilizing high-capacity EV drive batteries and recycled EV batteries as storage batteries—for homes for example—is also being closely examined.
Electric power stored in EV and other batteries could become one component in Energy Management Systems (EMS), which could be used to optimize energy usage in household and local communities. The MiEV House demonstrates the very latest in such EMSs, featuring the symbiosis of an EV and a home EMS. Also on display is the MiEV Café which shows ways in which electricity stored in an EV’s drive battery can be extracted and used to power directly household appliances and for other purposes.