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Mr Mahindra on the new TUV300, future and competition from Uber, Ola

Mr Mahindra at TUV300 launch

Mahindra TUV300 is now available across India at an introductory starting price of INR 6.90 lakhs. The car was launched in the presence of Chairman, Mr Anand Mahindra.

At the launch event of Mahindra TUV300, which was held at Mahindra’s state of the art plant in Chakan near Pune, Mr Anand Mahindra, Chairman of the Mahindra Group gave an interesting speech. He said that the competition they are facing today, is not only from rival manufacturers, but also from the likes of Uber and Ola, who have managed to negate the need of owning a car, especially for the young generation.

What do car manufacturers do if people don’t have the desire to buy cars? In such an environment, how do car manufacturers like Mahindra think of getting forward, increasing sales, etc? As per Mr Mahindra, the solution is to make products which people love, products which do not shout “Look at me”, but instead subtly demand a second look.

The rate at which radio taxi business is growing, the need for owning a car will be completely negated by individuals, unless there are cars which people want to own – objects of desire, he says. If a manufacturer manages to deliver such a product, then they need not worry. There will always be customers for such products.

Mr Mahindra ends the speech saying that the new TUV300 is one such ‘object’, one such car which people would love, and would want to buy.

Mahindra TUV300 Global Launch

L to R Mr.Anand Mahindra, Chairman and Managing Director, Mahindra & Mahindra Ltd and Dr.Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd at the launch of Mahindra’s True Blue SUV – TUV300

What Mr Mahindra is saying, makes total sense. For eg, there are so many smartphone manufacturers, but somehow only the Apple iPhone has been able to stand out, and that too for years. Of course we are not comparing the iPhone with TUV300, but the iPhone is one such ‘object of desire’. But, does the new TUV300 has that kind of edge over rivals? Only time will tell.

Mahindra TUV300 – Variants and Prices

  • T4 – INR 6.90 lakhs
  • T4+ – INR 7.25 lakhs
  • T6 – INR 7.55 lakhs
  • T6+ – INR 7.80 lakhs
  • T6 AMT – INR 8.52 lakhs
  • T8 – INR 8.40 lakhs
  • T8 AMT – INR 9.12 lakhs

Specs and Features

Photos from Launch Event

Photos of Test Drive Car

Accessories List

Photos of Accessorized TUV300

Launch Video

News Release


About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

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