MRF ZSPORT is a Special World Cup edition tyre series that has been launched recently to cheer up enthusiasts of cars as well as cricket. The new model is available in a large variety of sizes to fit over 25 different cars. MRF ZSPORT will be available in stock sizes of mid and premium segment cars. The new model is said to be superior in handling and braking in dry as well as wet road conditions.
Speaking at the launch, Mr. Koshy Varghese, Executive Vice President of Marketing at MRF Limited, said the company has a strong brand equity in commuter segment and focus is now set on improving brand salience in the mind of youth segment. Such new variants and editions of premium tyres not only deliver high performance and reliability, but also strengthens relationships with all customer segments and stakeholders worldwide.
Mr. Arun Mammen, Managing Director of MRF Limited, said launch of MRF ZSPORT is a testimony to the firm’s commitment to cricket and the company is extremely proud about its long-term association with the game, not to mention being excited about being a Global Partner of ICC World Cup 2015.
At the launch, cricket legend Sanchin Tendulkar was also present. Speaking about the new tyres, he said that he is happy to be associated with such a brand which nurtures cricket as a sport.