MV Agusta’s BS6 models will launch in India next year under a new dealer partner
Italian premium motorcycle brand MV Agusta has teamed up Slovenian performance exhaust manufacturer Akrapovic to make some of the best-sounding motorcycles on the planet. Under the partnership, Akrapovic will design exclusive and model-specific full-exhaust systems for future MV Agusta products. The engineering will see extensive usage of titanium and carbon fibre. Needless to say, they will be crafted in line with MV Agusta’s sought-after design philosophy.
Timur Sardarov, CEO of MV Agusta, states that exhaust note has always been part of the ‘MV Agusta experience’. MV Agusta heavily prioritises on looks and sound in its inline-three and inline-four products, yet the new partnership with Akrapovic aims to go beyond this. He added that both brands follow a similar policy of “accepting nothing but the best” and hence, the partnership promises multiple synergies and products for motorcycle enthusiasts across the world.
Uros Rosa, CEO of Akrapovic, shares that this alliance marks a new chapter in motorcycle history. He claims that the OEM-specific exhausts will sport “designs that have never been seen before”. Focus will be put on MV Agusta’s ‘Motorcycle Art’ philosophy in addition to creating a brilliant acoustic experience. He commented that Akrapovic will make a “statement for all to see and hear” that complements the Italian automaker’s styling principles perfectly.
Both company founders, Count Domenico Agusta and Igor Akrapovic came from a motorsport background. Owing to this, the companies have had a deep-rooted ‘racing DNA’ right from the start. One can expect Akrapovic to produce race-specific non-road-legal systems for range-topping machines from MV Agusta.
MV Agusta India
In February 2020, MV Agusta India ended the partnership with Pune-based multi-brand dealer network, MotoRoyale Kinetic. The company is in talks with a new partner for Indian operations, with an aim to launch BS6 models sometime next year (most likely in the second half).
In an online Q&A session, Timur Sardarov commented that “there were constant misinterpretations of the contract” with Kinetic MotoRoyale. Furthermore, the company was “not represented (on the Indian market) in the right way” — hear his full statement.
Until the Indian automotive industry shifted to BS6 emission norms, Kinetic MotoRoyale listed four MV Agusta models: F3 800 RC, Dragster 800 RR (last one to launch in the country), Turismo Veloce 800 and Brutale 800 RR America. Ex-showroom prices started from around Rs 15 lakh. The models were available at a discount of at least 4-6 lakh towards the end of BS4 era.
