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MV Agusta to enter India in partnership with Kinetic Group

MV Agusta Brutale 800

India’s burgeoning sportsbike market is proving to be irresistible for the famed Italian motorcycle makers. Latest one to plot its Indian entry is MV Agusta.

Autocar Professional reports that MV Agusta is planning to start its Indian operations through Pune-based Kinetic Group. Kinetic which earned a reputation for its Luna moped and Kinetic Honda 2 stroke automatic scooter is currently focusing on its auto component business after selling its two wheeler facilities to Mahindra.

MV Agusta Brutale 800

MV Agusta’s product lineup has a displacement range of 675 – 998 cc. (Image: Brutale 800).

Expected to make a formal announcement in July, MV Agusta Kinetic partnership will initially import models as CBUs. Since Kinetic has production resources and expertise, we could see CKD assembly operation at a later stage if the volumes justify.

The 70 year old Italian bike maker is looking to expand its operations across the globe. In 2011, it established a local assembly operation and 7 outlets in Brazil with a local partnership and a similar strategy should be on cards for India as well. The publication reports that Kinetic is currently in the process of setting up a dealership network for MV Agusta in India. The operations will be handled by a newly formed Kinetic Group company.

MV Agusta India F4

The 195 PS MV Agusta Brutale litre class superbike is the flagship model.

MV Agusta’s product portfolio consists of Brutale series, Stradale, Rivale, F3, F4 and Turismo Veloce. Market positioning is expected to be at par with Ducati which recently set up its official operations in India.

It’s to be noted that 25% of MV Agusta is owned by Mercedes AMG GmBH which has a long term marketing and sales association with the two wheeler brand. However it remains to be seen if the German brand will have any involvement in the operations of MV Agusta India.

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About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

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