With increasing number of buyers resorting to online purchases, Harley Davidson has entered into an alliance with Myntra. This has resulted into HD offering its entire range of casual wear, sportswear and denims through online purchase.
The partnership will also be extended to Harley Davidson jackets, shirts, t-shirts, caps, wallets and other accessories. These items will be presented to over 12,000 pin codes across the country. Before this alliance, the merchandise was only offered through Harley Davidson India’s brick and mortar dealerships; based in 17 locations in India.
Myntra which now only operates as a mobile app will give Harley Davidson aficionados in the country direct access to exclusive merchandise offered by the brand while it will assist the company in reaching out to a wider set of customers.
Rajiv Vohra, Director Sales and Dealer Development Harley-Davidson India commented at the onset of the alliance, “We are extremely pleased to enter into this alliance with Myntra.com, helping us to become more accessible to customers across the country. Owning Harley-Davidson merchandise is a great way for customers to free their inner rebel, and we are glad to offer them this opportunity.”
Harley Davidson merchandise contributes heavily to the brands revenue. We have seen that eery biker who owns a Harley Davidson, has not managed to resist himself / herself from buying official HD merchandise. Some have even gone to the extend of ordering from online stores outside of India, and paying import duty for the same. The alliance with Myntra will be a boon for these customers. Harley Davidson range of merchandise price variaes from INR 1,600 for products such as caps while shirts, jackets and jeans are priced between INR 3,000 and INR 9,000.
Till date all these official items were only on sale at the brand’s 17 dealerships in India while now with the alliance with Myntra, buyers can avail of these by downloading the Myntra app from Google Play, the App Store or Windows Store.
Prasad Kompalli, Head – eCommerce Platform, Myntra expressed excitement on this alliance stating, “It has always been our continuous endeavor to enhance our portfolio and provide our shoppers the latest and widest collection from the best of brands. This alliance will help us cater to Harley-Davidson aficionados by enabling easy access to the brand’s lifestyle merchandise.”